Missed calls after hours
Evenings, weekends, and lunch rushes send callers to voicemail. Most won't leave a message — they just call the next spa on the list.
Baton Rouge's AI front desk for med spas & salons
Never miss another booking.
Stop losing clients to missed calls and slow replies. We answer every call, text, and DM around the clock, get clients booked (right into your calendar where your software allows it, or with a text of your booking link), and bring past clients back when they're due — set up by hand, right here in Baton Rouge.
Hear the demo: call Lee, our AI receptionist, at (225) 325-2700
- Month-to-month
- Hands-on local setup
Your Med Spa
Lee · AI front desk
Hi! Do you have anything for Botox this Thursday after work? 9:42 PM
Hi there! Yes — we have 5:30 or 6:15 PM this Thursday. Would either of those work for you?
5:30 please!
You're all set for Thursday at 5:30 PM. You'll get a reminder the day before. Anything else I can help with?
The problem
Every unanswered ring is a client booking somewhere else.
Your team is busy with the client in the chair — as they should be. But the phone keeps ringing, DMs pile up, and the people who reach out after hours rarely wait until morning.
Slow replies to new leads
A web form or Instagram DM that waits hours for an answer goes cold. The first business to reply usually gets the booking.
No-shows & empty chairs
Last-minute cancellations leave gaps nobody has time to fill, and forgotten appointments quietly cost you the day.
Lapsed clients drift away
Clients who are due for Botox, a color touch-up, or a facial don't always rebook on their own — and no one has time to chase them.
How it works
Keep the bookings marching in.
Up and running without adding to your to-do list. We do the setup with you, in person or over the phone — you keep your number, your booking software, and your team.
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Free missed-call audit
We look at how calls, texts, and DMs are handled today — after hours, during busy stretches, and on new leads — and show you where bookings are slipping.
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We set it up, by hand
We train your front desk on your service menu, pricing, policies, and tone, set up booking the best way your software allows, and you approve everything before it goes live.
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Go live, 24/7
Calls, texts, DMs, and website chats get answered day and night. New leads hear back fast, clients get booked, and anything tricky goes to your staff.
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See the results monthly
Every month you get a plain-English report: calls answered, bookings made, and revenue recovered. We keep tuning what works, including your reviews and Google presence on the plans that cover them.
What's included
Your second line, always on.
When your team can’t pick up, we do. One service that answers, books, follows up, and reports back — built for the way beauty businesses actually run.
Lee, your AI receptionist
Answers every call, text, and Instagram & Facebook DM 24/7 in a warm, natural voice. Handles questions about services, pricing, prep, and policies the way you’d want them answered.
Website chatbot
Answers questions on your website day and night and captures each visitor’s name and number, so a late-night browser becomes a lead you can book.
Gets clients booked
Books directly into your calendar where your software allows it; otherwise it texts the client your booking link. No new app for your team to learn.
Speed-to-lead in under 60 seconds
New leads from your website, Instagram, or Facebook get a friendly text back within a minute, while they’re still interested.
Reactivation & rebooking
Clients who are due get a timely, personal nudge — Botox, fillers, facials, color, lash fills — with an easy way to book.
The Courtyard Bloom & The Grand Krewe
Review requests & responses
Every client is asked for a Google review after their visit. On The Courtyard Bloom and up, every Google review also gets a professional, on-brand reply, drafted by AI and approved before it’s posted.
Google Business Profile
Weekly posts, fresh photos, answered Q&A, and hours and services kept current, so your profile is accurate when people look you up.
The Courtyard Bloom & The Grand Krewe
AI search visibility
More people ask ChatGPT, Grok, Perplexity, Gemini, and Google’s AI answers for recommendations. We help you get recommended, with a monthly visibility check.
The Grand Krewe
Monthly ROI report
See calls answered, bookings made, and revenue recovered each month, so you always know what the service is earning you.
Your rules, your team
You decide what it says, books, and never touches. Medical questions, complaints, or anything unusual go to your staff with the full conversation attached.
Works alongside the booking software you already use
- Vagaro
- Boulevard
- GlossGenius
- Square Appointments
- Mangomint
Direct calendar booking where your platform allows it; a texted booking link where it doesn't. We'll confirm the best setup for your account during your audit. Product names are trademarks of their respective owners; no affiliation is implied.
Who it's for
Made for beauty and wellness businesses.
If your bookings come in by phone, text, and DM — and your team is too busy with clients to answer them all — we built this for you.
Med spas
Answer treatment and pricing questions, route consult requests, and bring injectable and skincare clients back on schedule.
Our specialtySalons
Book cuts, color, and blowouts while stylists are behind the chair, and remind clients when it's time for a touch-up.
Day spas
Handle massage, facial, and package questions, gift-card inquiries, and couples bookings without tying up the front desk.
Lash & brow studios
Keep fills on schedule, answer aftercare questions, and capture new clients who message while you're mid-set.
Why Second Line AI
Built by someone from the treatment room.
“I’m not a tech guy selling to spas. I’m someone who loves this industry — and this is how I can serve it.”
I’m Brandon, a New Orleans native, and youth and beauty are in my blood. My mother likes to tell people that when I got my first allowance at age eight, I spent it on anti-wrinkle cream.
I moved to Miami and became a licensed aesthetician in Florida. When I came home to Louisiana, the state wouldn’t transfer my license unless I went back to beauty school and started over — so I had to step away from hands-on aesthetics, my true passion.
Second Line AI is the best way I know to be of value to the industry I love. I understand treatment rooms, rebooking cycles, and how quickly a front desk gets overwhelmed when everyone’s busy with clients — because that’s the world I come from.
— Brandon, Founder
Hear the demo
Call Lee, our AI receptionist.
Pretend you're a new client. Ask about pricing, ask for a Saturday appointment, ask something she shouldn't answer. Hear exactly how your callers would be greeted.
Results
A Baton Rouge salon, in her own words.
Trina Doan owns Salon Cosmo Hair & Nail Bar on S Sherwood Forest Blvd. Here’s what happened when her salon tracked its missed calls.
I swore my front desk had it handled. Then we tracked it — 41 missed calls in one month, mostly during peak Saturday hours. Those were color-and-cut appointments that went straight to whoever answered. We plugged in Second Line AI and booked 29 of them back in 30 days. That was $4,300 in the chair we were literally handing away. It paid for itself the first week and hasn’t stopped.
Salon Cosmo’s results
- 41missed calls in one month
- 29booked back in 30 days
- $4,300recovered in the chair
Results from one salon; individual results vary.
Pricing
Simple plans. Month-to-month.
No long-term contracts. Pick the plan that fits your business — we'll help you choose during your free audit.
The Levee
For salons, nail bars, and lash & brow studios
$547/month
No setup fee
- 24/7 Lee receptionist
- Books directly into your calendar or sends the client an SMS booking link
- Instagram and Facebook DM bot
- Reactivation and rebooking campaigns
- Speed-to-lead in under 60 seconds
- Monthly ROI report
The Courtyard Bloom
For med spas and aesthetic practices
$847/month
+ $1,250 one-time setup
- Everything in The Levee, plus:
- Google Business Profile optimization & ongoing management
- Local SEO and higher local Google ranking
- 5-star review automation and review response system
- Reputation management
- Personalized to your business: your brand, rules, and policies
The Grand Krewe
For med spas and salons that want to stand out in local search
$1,297/month
+ $1,500 one-time setup
- Everything in The Courtyard Bloom, plus:
- AI visibility: ranking in AI search tools like ChatGPT, Gemini, Perplexity, Grok, and Google AI
Multiple locations? See Surgical & Multi-Location.
Start with a free auditSurgical & Multi-Location
For plastic surgeons and multi-location clinics
Custom
from $2,500/month
- Everything in The Grand Krewe, plus:
- Lee tuned for surgical consults, deposits, and pre-op & post-op questions
- One setup across every location, with call routing and reporting per location
- Dedicated onboarding and priority support
Roux Add-Ons
- Website rebuild with AI-powered SEO copywriting, plus free hosting $997 one-time
- Website content and updates, weekly or monthly as needed $99 per update, only when needed
- Spanish-speaking Lee $247/mo
- Google Business Profile cleanup $347 one-time
- Social media starter: AI-powered content creation and scheduled posting, 3 posts a week $497/mo
- Social media management with AI-powered content creation and scheduled posting, 12 posts a week $997/mo
- Meta & Google ads management $1,500/mo + ad spend
- Additional location 50% off
Louisiana Purchase: prepay annually and get 2 months free.
Setup fee waived with a 6-month commitment.
Second Line Referral: refer a business and you both get $200 off.
30-day results guarantee: if Lee doesn’t recover at least your monthly fee in bookings, your next month is free.
Month-to-month. No long contracts. Setup fees are one-time, cover hands-on onboarding, and are waived with a 6-month commitment. Visibility work helps you get found and recommended; no one can guarantee rankings or placement.
How do you handle HIPAA and client privacy?
We keep client conversations to scheduling and general service questions, never ask for medical history over text, and route clinical questions to your staff. If your practice needs a HIPAA-compliant setup with a signed BAA, ask us about our HIPAA option before you start.
Is the texting TCPA-compliant?
We set texting up to follow TCPA and carrier rules: messages go only to people who contacted you or agreed to hear from you, every message makes it easy to reply STOP to opt out (and opt-outs are honored automatically), texts respect quiet hours, and your business number is registered with the carriers for business texting. We'll walk you through consent wording for your forms during setup. (This isn't legal advice — we're happy to work with your attorney.)
Which booking software do you work with?
We work alongside Vagaro, Boulevard, GlossGenius, Square Appointments, and Mangomint. Where your software allows it, we book directly into your calendar; otherwise, we text the client your booking link. Using something else? Ask us — we'll confirm the best setup during your free audit.
What happens if the AI doesn't know the answer?
It doesn't guess. It lets the caller know a team member will follow up, takes their details, and hands the conversation to your staff by text or email with the full context. Medical questions, complaints, and anything outside the rules you approve always go to a human.
Will callers know they're talking to an AI?
We recommend a brief, friendly disclosure (for example, "I'm the virtual assistant for your spa") and set that up by default. The voice is natural and warm, and you approve the greeting and scripts before anything goes live.
How long is the contract?
Month-to-month. No long contracts. The Levee has no setup fee. Other plans have a one-time setup fee (The Courtyard Bloom $1,250; The Grand Krewe $1,500) that covers hands-on onboarding, and every plan can be canceled anytime.
What is AI search visibility?
More people now ask AI assistants like ChatGPT, Grok, Perplexity, Gemini, and Google’s AI answers for recommendations, such as “best med spa in Baton Rouge.” We make sure your business information, reviews, and website are clear and consistent across the sources those assistants draw on, and we check every month how your business shows up. No one can guarantee placement in AI answers or search rankings; our job is to help you get recommended. It’s part of The Grand Krewe plan.
Do you respond to reviews for me?
On The Courtyard Bloom and The Grand Krewe plans, yes. Every Google review gets a professional, on-brand reply, drafted by AI for your approval and posted within 24 hours, and replies never mention a client’s treatment or personal details. On every plan, we ask clients for a Google review after their visit (all clients, not just the ones we expect to be happy). The Courtyard Bloom and up also include monitoring of Google, Yelp, and Facebook, with negative reviews flagged to you fast.
Do I need to change my phone number?
In most setups, no. You keep your existing number, and calls you can't get to (or after-hours calls) are forwarded to your AI front desk. We'll confirm the best option for your phone system during setup.
What's in the free missed-call audit?
A short, no-pressure review of how calls, texts, and DMs are handled at your business today — including after hours and on new leads — plus a simple summary of where bookings may be slipping and what we'd fix first. No obligation to sign up.
Free missed-call audit
Find out what's slipping through the cracks.
Tell us a little about your business and we'll reach out to schedule your free audit.
- bookmore@secondlineai.com
- (225) 496-4336
- Baton Rouge, Louisiana